The next crypto bull run is coming. Bitcoin’s price is up 120% from this time last year, and previous Bitcoin halving events have resulted in growth across the entire digital asset ecosystem. Given this growth, the space is witnessing significant institutional interest and a push for secure, reliable blockchain platforms. This demand is underscored by the current crypto market cap of $2.09 trillion, demonstrating impressive growth of more than 80% over the past year and more than double the peak of the 2017 bull market. 

In 2023, the Fireblocks platform saw an 80% increase in monthly outbound volume ($53B), a 163% increase in the number of monthly outbound transactions (3.11M), and a 160% increase in monthly active wallets. 

To meet growing client demand and further our global reach, we have expanded our executive team with several key hires. With appointments in Marketing, Customer Success, Finance, and more, our team is well-positioned to deliver on the increased demand. 

Strengthening our Marketing team

Fireblocks has appointed Michal Ferguson as our new Chief Marketing Officer (CMO). 

Michal’s appointment is a strategic move to capitalize on growing market opportunities and address the demand from Web3 developers and Financial Institutions for secure and scalable blockchain infrastructure. Her expertise in cybersecurity and developer-focused marketing positions her to streamline Fireblocks’ demand and brand strategies, bolster customer engagement, and further strengthen the company’s market presence.

Michal brings rich experience building and scaling go-to-market functions at high-growth software organizations, most recently at Snyk. Prior to Snyk, she developed and executed marketing strategies at Threat Stack (acquired by F5) and CloudLock (acquired by Cisco). 

Sharpening the Fireblocks team across the board

Fireblocks has also recently hired leaders to strengthen our Customer Success, Finance, Retail/Fintech, and Regulatory expertise. These hires include:

• Madan Gadde, Chief Customer Officer: Leads Fireblocks’ customer-centric initiatives,ensuring that Fireblocks customers gain optimal value from their digital asset solutions. With 20+ years of success in building and scaling Customer Success functions at leading enterprise software and SaaS companies, Madan champions customer-focused technology adoption, leveraging his experience at companies like HP, Genesys, DataStax, and Collibra.
• Michael Levine, Chief Financial Officer: Steers Fireblocks’ growth strategy, leveraging over 30 years of experience building and scaling technology and financial services companies. His leadership as CFO of Payoneer, leading up to their successful public offering, along with his background in investment banking and global payments, underscores his ability to drive Fireblocks’ expansion and reinforce its position in the burgeoning digital assets sector. 
• Deborah Barta, Global Head of Retail & Fintech: Focuses on enabling the retail and fintech sectors to thrive within the digital asset space. With a robust background from her 15-year tenure at Mastercard, where she spearheaded blockchain network launches and guided fintech accelerations through the Start Path program, Deborah brings invaluable insight and leadership to Fireblocks. Her strategic vision and operational expertise are instrumental in driving the adoption and scalability of blockchain technologies for Fireblocks’ clients.
• Peter Marton, Director of Digital Identity: As the former Deputy Superintendent of Virtual Currency at the NYDFS, Peter Marton brings unparalleled expertise in digital asset regulation to Fireblocks. He leads the development of on-chain identity verification and programmable compliance solutions. His work aims to transform digital and financial markets, ensuring Fireblocks sets industry standards for safety, soundness, and consumer protection, directly supporting the platform’s mission to mitigate illicit financial activity and enhance consumer security.

With a reinforced leadership team, Fireblocks is well-positioned to meet the dynamic needs of businesses and institutions globally, emphasizing its mission to enable secure and seamless digital operations.