The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.
About us
The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.
At Fireblocks, we’re not just developing innovative products for the digital asset ecosystem — we’re redefining how businesses grow & operate in the new economy. As a leader in our field, we understand that our products are only as successful as the stories we tell about them. That’s where you come in. We’re on the hunt for a strategic and visionary product marketing pro to drive go-to-market strategies with the APAC region that are designed to increase brand awareness in the territory, drive pipeline and push for greater adoption and advocacy of the Fireblocks platform.
About the Role
Fireblocks is looking for a talented Senior Regional Marketing Manager to manage integrated marketing strategies, across events, content marketing, social media, and paid digital campaigns within the region. Your main duties include strategy, execution, and analysis of marketing campaigns and events.
You will work closely with the regional sales team to understand region-specific market priorities and develop impactful brand activations that deliver engaging content through story-telling and creative experiences for our customers and prospects to raise awareness and generate new business opportunities in the APAC region.
Responsibilities:
- Work in partnership with the demand generation and sales teams to build and drive region and culture-specific marketing activities that impact Fireblocks rapid growth
- Coordinate regional planning and execution with sales & marketing stakeholders to build event calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
- Think creatively about the client and prospect experience at events, and build experiences that create unique, memorable, branded experiences for attendees
- Plan and manage communication strategies across social media, press, and digital channels leading up to, during, and after events, using them as broader branding opportunities.
- Manage all aspects of event coordination including: strategy, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, logistics, etc.
- Conduct post-event evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
- Strategise, order, deliver and manage inventory of swag to support sales & events.
- Research industry event opportunities and evaluate sponsorship based on Fireblocks’ objectives and target audience.
- Maintain event documents - budgets, calendars, project plans, checklists, run-of-shows, etc.
- Drive ROI by working with the sales and demand generation teams to nurture leads
- Prioritise and manage multiple projects simultaneously while meeting deadlines and budgets
Requirements:
- Bachelor's degree
- 7+ years of B2B working experience in the event planning, regional marketing and/or marketing space
- Knowledge of financial services industry preferred, with added knowledge in crypto, digital assets, tech, a plus
- Proven track record of managing events and marketing campaigns
- Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
- Ability to work independently and in a group setting
- Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
- Strong written and verbal communication skills
- Acute attention to detail; demonstrated ability for accuracy and thoroughness
- Ability to work effectively with internal and external clients
- Proven negotiation, problem-solving, organisation and project management skills
- Experience handling large budgets
- Knowledge of Microsoft Office (PowerPoint, Excel, Word)
- Ability to travel internationally is required
- Strong written and verbal Japanese communication skills and fluency in English
Fireblocks will be prioritizing candidates who do not need visa sponsorships due to the immediate need and nature of the role
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.
