What is BloFin and where does it operate?

BloFin is a crypto exchange offering 350 cryptocurrency perpetual contract trading pairs and over 250 spot trading pairs. Founded in 2020 and deriving its name from the first three letters of “blockchain” and “finance,” BloFin started as a venue for comprehensive crypto financial services and eventually launched the exchange in January of 2023. BloFin provides a beginner-friendly and compliant fiat on-ramp, detailed introductory trading guidance, and an easy-to-use trading interface, making it convenient for newcomers looking to get familiar with and try out crypto trading. For more experienced traders & investors, we provide good liquidity, a wide range of trading pairs & products, diverse trading features, and professional trading tools.

What challenges did you face as you started building the business?

The difficulty and complexity of operating an exchange business far exceeded that of an average startup. In addition to the common challenges that startups face in terms of funding, talent, technology, and growth, we encountered significant security challenges in our operations. Several exchanges suffered massive financial losses in 2022 due to hacking from their self-developed cold wallet systems.

What were you looking for in a custody technology provider?

At BloFin, we sought a custody technology provider that could deliver industry-leading security, seamless integration, and a scalable infrastructure. Our primary objectives were to protect our users' assets with the highest security standards, streamline our operational processes, and ensure that our platform could grow and adapt to the rapidly evolving cryptocurrency market.

Why did you choose Fireblocks? What made Fireblocks stand out vs. others in the market/region?

From the very first day of our exchange business, we have been using Fireblocks. In fact, we recognized the benefits of Fireblocks' secure and efficient custody solution even before launching our exchange operations. The unparalleled security and streamlined processes offered by Fireblocks were instrumental in our decision to continue utilizing their platform. Fireblocks has been a cornerstone of our asset management strategy from the beginning, ensuring the highest standards of safety, efficiency, and reliability. This commitment to using industry-leading technology underscores our dedication to providing a secure and professional trading environment for our users.

By choosing Fireblocks, we can offer our users a secure, reliable, and efficient trading experience, reinforcing our commitment to becoming the premier destination for crypto trading.

• Industry-Leading Security for Cold Wallets: Fireblocks provides exceptional security measures, which are critical for protecting our users' assets stored in cold wallets. Their approach to security, including advanced encryption and secure hardware elements, ensures that assets are safe from cyber threats.
• Operational Efficiency: Fireblocks’ platform significantly streamlines our cold wallet management processes. This is essential for maintaining efficiency and reducing operational complexities. Their solution allows for secure and rapid asset transfers, even from cold storage, which enhances our overall productivity.
• Support for Innovation: Fireblocks' infrastructure supports the innovation required by BloFin to stay ahead in the dynamic crypto market. Their platform’s flexibility allows us to quickly adapt to new trends and user needs, maintaining our market leadership.
• Reputation and Trust: Fireblocks' strong reputation and proven track record in the industry gave us confidence in their ability to meet BloFin’s stringent requirements. Their extensive client base, including leading financial institutions and exchanges, underscores their reliability and effectiveness.

What role does Fireblocks play in your day-to-day operations?

Fireblocks plays a crucial role in our day-to-day operations by providing secure custody for our users' assets. As a powerful cold wallet technology service provider, Fireblocks ensures that our assets are stored safely, mitigating the risks associated with managing wallet solutions. Their robust platform allows us to efficiently and securely manage our asset custody needs, freeing us from concerns over wallet security and enabling us to focus on other aspects of our business.

• Handling Secure Storage: Fireblocks is optimized for secure cold storage management, ensuring that large volumes of assets are protected and accessible when needed.
• Speed and Security: The platform’s ability to facilitate fast and secure transfers from cold storage aligns perfectly with BloFin’s need to provide timely services while maintaining top-tier security.
• Scalability: Fireblocks' scalable infrastructure ensures that as BloFin continues to expand its offerings and user base, we can maintain optimal performance and security for our cold wallet services.
• Seamless Integration: The ease of integrating Fireblocks with our existing systems enhances BloFin’s operational workflow, supporting our capacity to innovate and adapt swiftly.

Can you share your experience with building and deploying on Fireblocks?

Our experience with Fireblocks has been comprehensive and collaborative.

We began with a thorough evaluation of its technical specifications, compliance, and functionalities to ensure it met our high standards. After this, we detailed our business needs for the Fireblocks team and developed tailored risk control strategies together.

Fireblocks provided extensive support, including video conferences and on-site demonstrations, assisting us through the configuration and deployment process.

Once setup was complete, we went live with Fireblocks, using their platform for ongoing asset management. This partnership has streamlined our wallet management, making it more secure and efficient, and allowing us to focus on core business activities.

What is your vision for BloFin and where do you see it going in the future?

The marketplace is one of the foundational infrastructures of the crypto industry. As the crypto industry evolves, the overall trading volume, asset quantity, and variety will continue to increase. Currently, there are two major trends: the rapid growth of decentralized exchanges and the emergence of compliant exchanges at regional or national levels. We will also align with these trends, growing continuously in the fierce market competition by providing top-notch products and services to our users.