About Conduit
Conduit has been operating since early 2021, establishing itself over the past three and a half years as a key player in the B2B cross-border payments space. The company enables businesses in emerging markets—primarily in Latin America and Africa, with plans to expand into Asia—to transact seamlessly across borders. Conduit supports both fiat and stablecoin payments, providing flexible and efficient financial solutions. With significant growth in recent months and years, the company is poised for even greater expansion in the near future.
Stablecoins: A Growing Financial Tool
In the evolving landscape of global finance, a surprising trend is emerging: traditional businesses in emerging markets are increasingly turning to stablecoins—not for trading or speculation, but as a practical tool for financial stability.
Conduit has observed a rising number of import/export businesses and e-commerce companies in regions like Latin America (Mexico, Colombia, Brazil) and Africa (Nigeria, Kenya, Ghana, South Africa) integrating stablecoins into their operations. The primary driver? Protection against volatile local currencies.
In markets where inflation is a persistent challenge, businesses are leveraging stablecoins as a hedge, viewing them as a safer and more reliable alternative to their national currencies. This shift is particularly evident in countries like Nigeria, where the Naira's instability has led many businesses to explore digital assets as a means of preserving value.
What’s most exciting is that this adoption is happening outside the crypto-native sphere. These are businesses that are not necessarily interested in cryptocurrency for investment or trading—they are using stablecoins for everyday transactions because they offer speed, cost efficiency, and reliability.
As this trend accelerates, stablecoins are proving to be more than just a crypto innovation; they are becoming a vital financial tool for businesses navigating uncertain economic conditions. The future holds even greater adoption, reinforcing the role of stablecoins in mainstream financial systems worldwide.
Why Fireblocks?
Every business decision comes down to a fundamental question: build or buy? When it came to custody solutions, the choice was clear—partnering with an established provider was the best path forward.
Custody is a complex challenge, requiring high-level security, governance, and scalability. While managing assets, creating wallets, and securing vaults are essential, they are not core to Conduit’s unique value proposition. Instead of diverting resources to build a custody solution from scratch—a process that could take years—Conduit prioritized speed to market and security by integrating Fireblocks.
Fireblocks' multi-party computation (MPC) wallet technology ensures that even if one wallet is compromised, others remain secure. The platform also offers robust governance features, allowing for customized permission flows critical to both Conduit and its customers. Additionally, Fireblocks’ longstanding track record of security, seamless API integration, and strong customer support made it the ideal partner.
Many of Conduit’s existing partners and customers were already on the platform, making transactions more seamless and eliminating unnecessary friction. The ability to tap into a network of liquidity providers and trading partners further reinforced Fireblocks as the right choice.
Ultimately, by choosing to integrate Fireblocks, Conduit has been able to focus on delivering value to its customers while ensuring secure and efficient custody solutions—supporting its rapid growth in the B2B cross-border payments space.
