In the world of telecommunications, where cross-border payments are essential yet notoriously cumbersome, Zeebu is implementing changes. The $120 billion international roaming market — which facilitates call, SMS, and data services between carriers — faces slow, costly, and inefficient settlement processes. Committed to transforming how telecom carriers settle payments, Zeebu’s Web3 payment and settlement platform ensures efficiency, security, and scalability, already processing $5.7 billion. By leveraging blockchain technology, Zeebu addresses the complexities of B2B settlements, empowering telecom businesses with a streamlined, cost-effective, and transparent approach to handling cross-border payments. Headquartered in the UAE, with a strong presence in the U.S. and Asia, the company employs over 200 staff members.

The need for a digital asset infrastructure

As Zeebu expanded its platform, it faced a significant challenge: how to secure and scale its ecosystem, especially with the introduction of the $ZBU token. With an increasing number of cross-border payments, a growing customer base, and the need for secure custody of digital assets, Zeebu realized the importance of finding a robust digital asset infrastructure partner. The platform needed a solution that would support:

• Multi-chain support for Ethereum, BASE, and BSC, which are crucial for cross-border settlements
• MPC-based wallet security for both hot and cold storage, ensuring the protection of digital assets at every stage
• Scalability to handle millions of transactions per second, essential for a fast-growing telecom industry
• Compliance with regulatory standards, a key concern when dealing with large-scale B2B transactions and international payments

Why Fireblocks?

Technology match

Fireblocks’ MPC (Multi-Party Computation)-based wallet infrastructure was essential for securing digital assets across both hot and cold storage environments. With high-value transactions being a cornerstone of Zeebu’s business, ensuring the integrity and security of every transaction was non-negotiable. Additionally, Fireblocks’ transaction authorization policies created an extra layer of security, providing Zeebu with complete control over asset movements and minimizing the risk of fraud or theft.

Business alignment

With the goal of offering faster, more secure settlements, Fireblocks helped Zeebu reduce friction in the payment process. Its high-speed transaction capabilities and seamless integrations with decentralized exchanges allowed Zeebu to provide faster cross-border payments, which was crucial for telecom carriers who often need to settle large transactions quickly and efficiently.

Unique offering

Fireblocks offered a suite of tools that were essential for Zeebu’s operations. The Tokenization API Platform (TAP) provided the flexibility to create new tokenized assets, while the Automation Engine allowed for the seamless execution of smart contracts, reducing manual intervention and enhancing operational efficiency. Additionally, Fireblocks’ platinum support services provided Zeebu with the assistance needed for smooth deployment and long-term success.

Specific use case fit

Fireblocks' infrastructure was uniquely positioned to support Zeebu’s hybrid on-chain/off-chain payment model. The platform’s seamless integration with decentralized exchanges (DEXs) allowed Zeebu to scale its hybrid system without sacrificing security or efficiency. With Fireblocks, Zeebu could handle a diverse range of digital assets and transactions across different blockchains — a crucial capability for a platform dealing with global telecom payments.

Transitioning to Fireblocks: a seamless onboarding experience

One of the most impressive aspects of Zeebu’s integration with Fireblocks was the speed and efficiency of the transition. From initial purchase to full deployment, the process took under four weeks. Fireblocks’ dedicated onboarding team played a pivotal role in accelerating the setup process, ensuring that Zeebu’s infrastructure was up and running as quickly as possible.

Zeebu worked closely with Fireblocks’ sales, customer support, and solution architect teams to tailor the platform’s features to its specific requirements. With constant communication and a well-structured implementation flow, the teams worked together to deliver the best results.

Zeebu adopted Fireblocks’ MPC-based wallets, enabling secure custody of digital assets, as well as Fireblocks Automation  to streamline processes like settlement and token transfers. In just two months of using the product, they automated over 30,000 actions, transferring more than $350M in volume The integration of Fireblocks’ TAP platform further enhanced Zeebu’s ability to manage tokenized assets with ease.

How Fireblocks helps transform cross-border telecom payments

The results of Zeebu’s partnership with Fireblocks have been nothing short of remarkable. With the new infrastructure in place, Zeebu has been able to scale its operations rapidly and deliver tangible benefits to its customers. Here are the key outcomes:

• $5.7 Billion Transaction Volume in 18 Months, underscoring the power of Zeebu’s hybrid payment system and the role Fireblocks’ infrastructure has played in facilitating this growth
• 99,000 B2B Invoices  have been successfully settled using the platform, demonstrating its ability to handle large-scale payments in real time
• Zeebu has 139 active daily telecom carriers using the platform with a further 500 on a waiting list, which equates to 10% of the world’s Telecom carriers.